The advertising landscape has significantly transformed over the past decade, and the power of programmatic advertising is more powerful than ever.  Over 80% of US households own a Connected TV (CTV) device. In anticipation of the 2022 midterms, a crucial need was to amplify awareness and engage the audience on a massive scale. Leveraging Xandr's prowess in digital advertising, the company emerged as a vital partner for a campaign striving to reach voters at an extensive scale. The "Vote for Xandr'' campaign effectively recounted the journey of a political ad campaign, offering insights into its inception, triumphs, challenges, and the latest tools essential for buyers to target specific voter segments with tailored messaging. The challenge was crafting compelling and synchronized content across diverse channels, including social media, paid media, email campaigns, and events. This initiative exploited channel strengths, delivering a unified message that connected with the diverse target audience and boosted awareness among targeted voters by 63%.