A collaborative effort between the Johns Hopkins Peabody Institute and Afar Jazz, offered a two-day deep dive into Jazz and Pan-American music education. The inaugural event needed a sustainable brand that resonates with the jazz community. The conference featured masterclasses and clinics led by 15 renowned educators and artists from 15 universities, providing students with invaluable feedback and learning opportunities. A strategic marketing plan successfully boosted the Afar Music Conference's social media presence by 20%, indicating an increase in audience interest. The conference's positive reception paves the way for future iterations and expanding its reach and solidify its place as a valuable forum for music education.