BET responded to the evolving digital audience by refocusing on its core essence, music. Establishing the Imagine Room in the Times Square office marked a pivotal moment for BET. This exclusive breakout room served as an intimate performance space in the heart of New York City, offering a unique platform for artists to showcase their talents to a select audience. Emulating a small theater ambiance, the Imagine Room prioritized immersive sound and visuals, amplifying the artist-audience connection. As part of BET's Imagine series, the Imagine Room featured numerous artists, including Sebastian Mikael, Dae Jones, and Rapsody.