The evolving needs of the expanding BET audience, the BET.com redesign went on the journey to renew the digital experience. The layout underwent a strategic overhaul, prioritizing optimizing editorial content with emphasis on long-form articles and captivating video narratives. The overhaul was not only cosmetic but also required that I establish and implement a comprehensive brand guide to ensure a unified brand message and cohesive framework across all channels. This guide addressed the unique requisites and layouts tailored to the diverse teams, including music, shows, news, style, photo, and celebrity departments, with a tiered system for efficient content delivery.

The impact of the redesign and the brand guidelines were immediately noticeable. The content achieved a seamless responsiveness solidifying its prominent position as the number #1 platform in AA markets and an impressive 200% growth. The strategic curation fostered authentic connections and nurtured a vibrant community, leading to an exceptional 325% surge in user interactions. This growth reinforced BET.com dominance but also cemented its status as a trailblazer in delivering engaging, relevant, and impactful content to its diverse audience.