Microsoft's acquisition of Xandr marked a strategic leap into the digital advertising market, signifying a significant expansion of its influence. Beyond fortifying Microsoft's presence, this move promised substantial benefits for Xandr's clientele. The integration efforts commenced immediately upon the official announcement, with both companies collaboratively working to merge their operations. Simultaneous events held across Xandr offices globally underscored the collective enthusiasm for this milestone. The sizzle, broadcasted across North America, EMEA, APAC, and LATAM during the official announcement, served as a dynamic expression of the shared excitement for the promising future of Xandr.