For the discerning man who values both style and self-care, James Leslie offers more than just undergarments – it's a foundation for confidence. We partnered with this legacy brand to redefine its position in the market, crafting a compelling narrative that resonates with today's gentleman.

Our strategy focused on educating men about the crucial role of quality underwear in their overall comfort and well-being. We launched a renewed brand experience that highlights breathability, superior design, and unwavering support.

From the boardroom to the gym, James Leslie is the silent partner empowering men to move freely and confidently through every aspect of their lives. We're more than just a brand; we're an essential element in the modern gentleman's pursuit of excellence.